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Marketing

AI Copywriting

Copy measured in conversions, not word count. Variants, testing, and human editorial review.

7-day free trial From $119/mo $19 setup Cancel anytime

Renews automatically at $119/mo after your 7-day free trial until canceled. Cancel anytime from your dashboard. Refund policy

What this service does

AI-drafted copy, human-edited, built for conversion testing. We model your brand voice, draft multiple variants, get a human editor's review, and deliver an A/B testing kit so your traffic decides what wins.

  • Know what your copy actually converts, every asset is accountable to one metric you choose
  • Range without noise: AI drafts ten angles, a human editor ships the three that deserve traffic
  • One method from a $119/mo campaign to an enterprise funnel, scope grows, the discipline doesn't change
In the package
  • Brand voice modeling before we write anything
  • Landing page and ad copy in 2-3 variants, not a single guess
  • Email sequence copy variants (choose one focus: nurture, cart recovery, or re-engagement)
  • A/B testing kit: what to test, how to measure, when to call a winner
  • Human editorial review on every deliverable
  • Baseline conversion measurement before any changes
  • Existing copy teardown: scores and ranked fixes for highest impact
Your 7-day free trial

What's included

  • During your 7-day trial: share your current copy and conversion data, we model your brand voice, generate copy variants, and deliver your first teardown or copy set with an A/B testing kit.
  • Your first week: your brand voice model is built and your first copy deliverable with 2-3 variants and testing guidance is ready within 3 business days.
  • On day 8: if you keep the service, the $19 setup fee and your first month ($119/mo) are charged. Cancel anytime during the trial for $0.
Examples

Sample outputs, the style and quality you can expect

Sample 1: Cold outreach email

Hi Sarah,

I noticed Reliable Plumbing just upgraded to online booking last month. We help service businesses cut admin time in half while booking 20% more jobs.

Worth a 10-minute look? I can show you exactly how it works on your scheduling.

Cheers,, Dana, owner

Sample 2: Product description (landscaping company)

Transform your yard this spring. Our full-service spring cleanup includes debris removal, mulch refresh, and perennial prep. Licensed, insured, free estimates. Book online or call today.

Sample 3: Copy teardown scorecard (sample homepage headline)

HEADLINE BEING ANALYZED:
"The best project management software for teams"

---

CLARITY: 7/10, The headline says what it is and for whom. But "best" is vague and unmeasurable; it does not explain what benefit the reader gets. Strengthen by stating the outcome (e.g., "...that ships projects on time").

VALUE PROPOSITION: 6/10, Implies superiority but does not state what the reader gains. Does this save time? Reduce chaos? Ship faster? State the outcome, not the claim. Who else is saying "best"? Lean on specificity to earn it.

SPECIFICITY: 5/10, No numbers, no concrete outcome, no specific audience segment. Add evidence: "Cuts project delays by 40%" or "For distributed engineering teams" makes it credible and memorable.

URGENCY: 3/10, No reason to act today. There's no deadline, limited offer, or cost of delay. Add one genuine reason to move now.

CREDIBILITY: 6/10, The "best" claim needs proof. Does it have a track record? Named customers? Real results? Back the promise with evidence the reader can verify.

CALL-TO-ACTION: Not scored (CTA is separate from the headline). If the rest of the page has a clear next step, the headline can focus on the benefit alone.

---

OVERALL SCORE: 5.4/10, Needs work

TOP 3 FIXES (ranked by impact):
1. Replace "best" with a specific outcome: "...that gets projects shipped 40% faster" or "...trusted by 500+ engineering teams."
2. Add a specific benefit: state what the reader gains in time, cost, or stress avoided.
3. Add urgency or proof: a limited offer, a stat, or a customer name so the claim feels real, not generic.
How it works

Up and running in three steps

  1. Step 01

    Subscribe

    Check out securely. The setup fee covers onboarding and configuration.

  2. Step 02

    We configure it

    Our team sets it up and connects it to your tools, no technical work on your end.

  3. Step 03

    Go live

    Put it to work with ongoing support whenever you need it.

At $119/mo plus $19 setup, you get AI-drafted copy variants and human editorial review that freelancers charge $500, 2k per asset for. The A/B testing kit and baseline conversion measurement mean you only scale what actually works. Compared to typical copywriting subscriptions, you get human editorial review included, not just templates. One five percent uplift in conversion pays for a year of subscriptions.

FAQ

Questions about AI Copywriting

Won't AI copy sound generic?+
Unmodeled AI copy does. We build your brand voice model before drafting, your vocabulary, your claims policy, your customers' language, and a human editor reviews every deliverable. Output that doesn't sound like you is treated as a defect, not a draft.
What exactly do I receive?+
Ready-to-publish copy for the asset in scope, landing page, ad set, email sequence, or product page, delivered in variants with an A/B testing kit: what to test, how long to run it, and when to call a winner.
Do you guarantee results?+
No one honestly can. We guarantee the process that finds results: your conversion numbers recorded before we change a word, variants instead of one guess, and a test plan that produces a verdict on your own traffic.
What does $19 + $119/mo cover?+
The Campaign tier: one conversion objective at a time, run through the full method, research, voice modeling, variant drafting, human editorial review, and the testing kit. There is a 7-day free trial. Larger scopes, like a standing retainer or a full-funnel build, are custom-quoted.
We already have a writer. Does this replace them?+
Not necessarily. A typical engagement keeps brand and story in-house and uses Mazal for the conversion layer, variants, testing, and ongoing refreshes. The design document we sign at the start defines exactly what stays human.

Ready to try AI Copywriting?

Launch today, live in days, cancel anytime.